Parenting in 2025 comes with its own unique set of challenges. Between juggling full-time jobs, packed activity calendars, and the constant pull of screens, today’s parents are navigating a high-pressure world.

The modern parenting paradox: families now spend significantly more time with their children than stay-at-home mothers did fifty years ago, creating both deeper, meaningful connections and, unfortunately, unprecedented levels of stress.

Health questions. Behavior worries. Late-night Google rabbit holes. Families today face real “decision fatigue,” and small problems—such as a stubborn rash or a tantrum at preschool drop-off—can quickly start to feel huge without trusted support.

That’s Where Poppins Steps In

Poppins’ is proud to serve families right here in the Main Line community with expert parent coaching and 24/7 pediatric care via text. Created by parents, for parents, Poppins was built after hearing too many stories of frustration with the current options feeling either too clinical or too cookie-cutter. 

At Poppins, the goal is simple: Meet parents where they are with fast, personalized support—no long waits, no judgment, and no confusing medical jargon.

Poppins Dual Approach to Care

Poppins offers a dual approach to care, all easily accessible through simple text messaging.

First, parents have access to licensed parent coaches who help with everyday challenges, from sleep struggles to screen-time battles and big emotional transitions, such as navigating teen independence. 

Whether you’re raising a newborn, a spirited toddler, or an independent-minded teen, coaching is customized to what matters most in your home.

Second, Poppins offers 24/7 text-based pediatric medical care. Whether it’s a fever at 10 p.m. or a sudden case of pink eye, parents can reach out anytime and get a response from a licensed pediatric provider in under 15 minutes. 

Treatment plans—including prescriptions when needed—are delivered without the stress of a traditional office visit. As many parents know, getting through all your questions during a 20-minute checkup can feel impossible. Poppins fills those gaps—like concerns about a lingering cough or simply wondering ‘Is this normal?’—so families get the answers they need when they need them.

The team behind Poppins includes clinicians with experience from trusted institutions such as CHOP and Boston Children’s Hospital, ensuring that the care families receive is both compassionate and top-quality.

Poppins Can Help Main Line Families

Poppins is now serving families from the Main Line and surrounding areas.

“Parenting doesn’t happen on a nine-to-five schedule—and getting support shouldn’t either,” said Jenn Schoen, a Pennsylvania resident, mom, and Poppins co-founder. “As a local parent myself, I’m proud to bring a service to our community that truly meets families where they are—whether that’s navigating a sick kiddo at midnight or figuring out how to handle the next big milestone.”

Families can learn more and sign up by visiting Poppins. Get 15% off an annual membership with code “mainline2025”.

Photos courtesy of Poppins.
This story supports the Main Line Parent Community. Collaborate with us.