Main Line Parent’s Best for Families Marketing Toolkit for Business & Nonprofit Leaders
Start here if you'd like your business or nonprofit organization to be recognized as a Main Line Parent LOVE Award Winner or Family Favorite Honoree.
The Main Line Parent LOVE Award Winners and Family Favorite Honorees are selected based on trusted recommendations from our friends and neighbors in the Main Line Parent Community. Since 2015, we’ve encouraged local parents to nominate the resources they know and trust, recognizing those who provide outstanding service and dedication to families.
What Makes Our Awards Different
Unlike other “Best of” and “Readers’ Choice” awards that rely on vote counts, we ask for detailed endorsements and testimonials. We want to know who parents LOVE and why—with specific stories about how your organization went above and beyond. Quality matters more than quantity. A few heartfelt, detailed nominations from your biggest champions will always outweigh dozens of generic “vote for us!” requests.
The key to earning recognition? Invite your most satisfied clients to share their genuine experience.
Instead of asking people to “vote for us,” encourage them to:
- “Share the LOVE” by nominating a local resource their family trusts
- Tell a specific story about their experience with your organization
- Mention what made your service exceptional and why they’d recommend you
Three Ways Your Clients Can Nominate You:
- Complete the LOVE Awards Ballot with detailed stories about their experience
- Leave an endorsement on your Member Profile Page (if you’re a Main Line Parent Member)
- Self-nominate by joining as a Member, asking at least one client to endorse you on your Profile Page, and complete our Questionnaire before February 14, 2026
Promote Your Nominations (Without Being Campaign-y)
The most effective approach is to share genuine stories about the families you serve and naturally invite others to share theirs too.
Social Media:
- Tag @MainLineParent on Instagram when you encourage nominations—we’ll repost and share to our stories!
- Use messaging like: “We love serving Main Line families! If we’ve made a difference for your family this year, we’d be honored if you’d share your experience with Main Line Parent.” (Hint: revise this for your brand voice!)
Email:
- CC love@familyfocus.org when promoting nominations so we can appreciate your efforts (Extra special prizes will be awarded for creativity and frequency!)
- Focus on inviting your happiest clients to share their story, not mass “vote for us” campaigns
Remember: This isn’t a popularity contest. We’re looking for quality endorsements that help other parents make confident decisions for their families. Your goal is to invite your most satisfied clients to share their authentic experience—not to collect as many nominations as possible.
Timeline:
- November 30, 2025 – February 14, 2026: Nomination period
- January 8, 2026: Community Builders’ Luncheon for Members, Friends, and Nominees
- Spring 2026: Winners announced! Party at the Best for Families Celebrations and Published in the Best for Families Guide – Attend the Community Builders’ Luncheon for more details.
Collaborative Marketing Opportunity
There is no purchase necessary to be recognized as a LOVE Award Winner or Family Favorite Honoree. All businesses and nonprofit organizations serving local families are welcome to participate. Organizations that join as Main Line Parent Members become part of our village of Community Builders, but Membership is not required to be nominated. If you’re not a Member, simply encourage your favorite clients to submit a nomination through the LOVE Awards and Family Favorites Ballot.